Vilamoura rebranded following a change in ownership and an ambitious acquisition plan to reintegrate a number of assets in Vilamoura under one unified umbrella. Ami was tasked to plan and buy an online display and print campaign to support Paid Seach and Paid Social activities that are managed internally. The campaign was primarily focussed on promoting the numerous new real estate developments launched by Vilamoura World as well as helping play a vital role in raising Vilamoura’s brand awareness and establishing Vilamoura as a world-class destination.


HNWIS primarily in the UK, USA and Portugal.


Ami launched a highly targeted online display campaign aimed at HNWIS in specific cities/regions. Aside from ring-fencing activity to a carefully curated list of websites, a range of targeted behavioural and contextual filters were overlaid to ensure that there was minimal wastage. The digital campaign was supported with print ads in leading pan-regional and UK titles.


Results Overview

We have played a vital role in Vilamoura’s relaunch both in terms of establishing Vilamoura as a world-class destination, but also by crafting a campaign that has consistently delivered a healthy and constant flow of quality leads for their residential sales projects.


Michael and his team are always providing vital guidance and feedback on items beyond just media planning and buying. They are always happy to provide guidance on items such as copy, imagery, positioning strategy (both at a local and international level) etc. It is clear that ami’s international team are well-seasoned experts in the marketing of destination and resorts.

Magdalena Osmola, Marketing Director, Vilamoura

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