Consultancy and Strategic Insights
Our rigorous methodology and attitude towards research ensures that our strategic approach is aligned with consumer insights and behaviours.
This approach enables media and creative to work in harmony; delivering truly valuable experiences for consumers and creating innovative ideas.
Benchmarking & competitor insights
Creative Performance Testing
Cross-channel Campaign Analysis
Media Planning & Buying
We leverage insight, data and planning tools to help develop strategic, measurable media campaigns through the following services:
Content Creation and Distribution
Messaging / Tactical Advertising
Data Science & Management
Halo is our stand-alone proprietary DMP, allowing us to segment audiences in order to accurately target individuals, delivering greater ROI.
We also have Insite: a live dashboard, which offers real time campaign performance data and analysis.
These tools enable us to focus on a goal driven approach and continuously test and improve through gaining market insight and campaign learnings.
Stand-alone proprietary data management platform (DMP)
Bespoke measurement tool
Ongoing campaign optimization
End-to-end campaign management and analytics
Innovation & Training
We work as an extension of our clients’ marketing department, and that involves collaboration and knowledge sharing in order to help develop better working practices and results.
Tailored to suit specific needs, these typically include a mix of one-to-ones, group-based workshops, and team immersion sessions.
Digital and social training