Consultancy and Strategic Insights

Our rigorous methodology and attitude towards research ensures that our strategic approach is aligned with consumer insights and behaviours.

This approach enables media and creative to work in harmony; delivering truly valuable experiences for consumers and creating innovative ideas.

Audience Insights

Benchmarking & competitor insights

Bespoke Research

Data Strategy

Creative Performance Testing

Cross-channel Campaign Analysis

Website Analytics

Media Planning & Buying

We leverage insight, data and planning tools to help develop strategic, measurable media campaigns through the following services:

Media Planning

Media Buying

Content Creation and Distribution

Messaging / Tactical Advertising

Data Science & Management

Halo is our stand-alone proprietary DMP, allowing us to segment audiences in order to accurately target individuals, delivering greater ROI.

We also have Insite: a live dashboard, which offers real time campaign performance data and analysis.

These tools enable us to focus on a goal driven approach and continuously test and improve through gaining market insight and campaign learnings.

Stand-alone proprietary data management platform (DMP)

Bespoke measurement tool

Ongoing campaign optimization

End-to-end campaign management and analytics

Innovation & Training

We work as an extension of our clients’ marketing department, and that involves collaboration and knowledge sharing in order to help develop better working practices and results.

Tailored to suit specific needs, these typically include a mix of one-to-ones, group-based workshops, and team immersion sessions.

  • Media training

  • Digital and social training

  • Innovation workshops

  • Module-based sessions

  • Knowledge sharing